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For the next version, the user will select what persona they are which will direct them to the appropriate questions list. The tourist game will have more landmark questions, while the commuter game will have more funding questions. 

Charlotte the Commuter

Tim the Tourist

Pain Point:

  • Frequent public transportation rider but still confused by aspects of muni and bart.

  • Wants to learn about changes and improvements to the system.

Pain Point:

  • Traveling to SF for the first time and truly confused by the number of systems and how they connect.

  • Decided not to rent a car and needs to learn the system quickly so they can relax and enjoy their trip. 

Benefits from the App:

  • Empowered by how much she knows already about the system, and up for the challenge to see exactly how she compares to other rider's knowledge.
  • This is something fun to break up the monotony of the commute, but more beneficial than a regular game.

  • Helps engage the rider into the large public transportation discourse and hopefully gets them to care enough to show up at the community meetings and local elections.

  • Could win a $50 Clipper card!

Benefits from the App:

  • Delightful way to absorb basic information about our system versus scanning a dry brochure from the BART station.

Transit Savvy?

 

No

Yes

 Transit Savvy?

 

No

Yes

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